Non-profit Shot@Life Campaign Promotes Awareness with Its Brand Colors

Shot@Life is a campaign of the non-profit United Nations Foundation, working to provide access to lifesaving vaccines for children around the world. They turned to Brand Spirit when they needed custom journals and foldaway shopper totes in lime green to promote their campaign and advocacy work at their upcoming annual summit. 

The journals, decorated in a simple one-color silkscreen print, make an impact when done in the organization’s signature lime green color. It effectively displays the logo and can be easily seen, even from a distance. The beautiful journals were given away to members of the Shot@Life team as well as select partners. 

non profit giveaway gift swag ideas custom journals
Custom hardcover journals for Shot@Life

 

Custom journals and pin

Journals are certainly useful products that can effectively help with brand recall. They are carried around and used in important meetings with possible clients and partners, which makes it easy for other people to identify who you represent. The custom pins which they also gave as small tokens, added value to the journals. 

The non-profit also diversified its set of giveaways by choosing eco-friendly and packable shopping bags to further their campaign message. The lime green shopping bag promotes their website on one side and shares their message on the other– “Invest in a healthier world. Immunize a child.” 

 

Foldaway reusable shopping bag in lime green for Shot@Life (front)
reusable folding shopping tote custom logo branded
Foldaway reusable shopping bag in lime green for Shot@Life (back)

 

Brand Spirit is partnered with Shot@Life and we donate 1 vaccine for every $100 sold from the website.  This makes the project all the more meaningful for Brand Spirit. Read more about how we give back here. 

Need more ideas to generate awareness for your brand? Email info@brandspirit.com to get started. 

Follow us on Facebook, Twitter, Instagram, & Pinterest for more holiday gift ideas for your brand. 

 

Densify Excites Techies with LED Sabers for AWS Reinvent 2017

Densify, a data cloud expert, joined the AWS Reinvent 2017 event last November and needed customized logo-branded LED sabers to be given as a fun booth giveaway; and we were there to supply these gifts just in nick of time. 

As a tech company, Densify was very smart to integrate the perfect pop culture element into their booth to keep visitors and guests engaged and curious to come over and learn about their product.  

Using the popular movie theme, the brand used red, green, and blue LED sabers as a prize. To make the booth experience memorable, participants were asked to scan a QR code that gave them instructions for a scavenger hunt. The cool LED sabers were the prize for successful hunts. 

Geeks and tech savvy event-goers were immediately drawn to the booth and the sabers were such a hit that they ran out by the second day. The brand was able to hit their targets of product awareness, community engagement, and lead generation just as they projected. 

Scavenger Hunt pit stop during AWS Reinvent. Photo from Instagram: @densify_cloud

 

 

Photo from Instagram: @densify_cloud

Densify’s awareness strategy is a great example of “experience marketing” done right. Their campaign was simple, fun, and stayed true to the nature of their product and target audience. 

Ready for your own success story using creative promotional gifts?  Contact us or Follow us on Facebook, Twitter, Instagram, & Pinterest.

 

Adding VR Experience to Brand Marketing and Trade Shows

Virtual reality and all its wonders has seen a steady demand in the marketing scene. Businesses, even the non-tech industries, have realized and embraced its potential as a tool to engage audiences and potentially increase sales.

The 2017 CES trade show reportedly saw the largest array of augmented reality (AR) and VR technology ever, with 271 exhibitors from the AR/VR space, out of a total of more than 800 from 150 countries. What we should learn from this audience behavior is that people want experiences rather than just giveaways from your booth. While small tokens and SWAG bags are effective, going the extra mile to give them something new–something that’ll make an impact for your brand, is worth developing into your growth strategy.

The real estate industry has started using VR and AR to showcase listings without having to take potential buyers from one property to the other. Big brands like Nike, Samsung, and Mercedes Benz have certainly explored different facets of VR that have resulted in great sales numbers last year. You can read up on their campaigns here.

So if you’re asking, “Does VR actually work for brand awareness and sales growth?” All data point to a resounding YES. So it’s time to kick it up a notch!

Here are cheap VR headsets/goggles or viewers you can try out:

cardboard vr viewers for trade shows and promotional marketing
All products on the image are available for bulk order at Brand Spirit Inc.

VR Viewer 1 is compatible with almost any smartphone. The user can assemble the unit or you can do it for them. Note that you need to pair this viewer with an app. The list is available in the instructions.

VR Viewer 2 is mostly made of plastic and has a mobile device holder for convenient viewing. An app is also needed to maximize its features.

VR Viewer 3 is a big seller because of the options to place you branding. You can have a full image printed in front. It’s light, easy to assemble and comes in different colors to showcase your brand.

VR Viewer 4  is one of the cheapest items from our recommendations. It’s a very DIY and eco-friendly product with a foam viewer lining for better comfort. It’s great for 6-inch smartphones and can also be used for 360 videos and photo viewing.

VR Viewer 5 is a little more pricey than the rest but you don’t need an app for it since you can have it set-up to show your specifications. It also requires minimal assembly and very sturdy despite being made from cardboard. A sure hit for your audience.

For trade shows and product promotion events, you have a range of options for VR-related items that can supplement your current strategy for your booth or exhibit. The great thing here is that you can easily customize and brand these promotional marketing products to use as gifts. 

 

There are also a lot of options for more high-end VR goggles and headsets to pair with a specific digital visuals. All these are also available from the website and can easily be customized with your branding.

Keep it real and share the brand love!

The Building Blocks Needed For Your Next Great Marketing Campaign

Promotional lego building blocks
Full Color Printed Promotional Building Blocks – as low as $5.25

These Lego-like promotional items are fun giveaway products for businesses to communicate a marketing message that utilize words such as “building, constructing, fits together, connecting”, etc.

Building bricks have been around for decades and bring back fond memories of construction toys from childhood.  This Promo Blocks set is made up of 6 bricks connected together to create a total product size of just 3″ x 2.5″…the perfect size for a branded desktop product!  Custom full color graphics are printed on one side to communicate your brand message.

Click here for additional product information.