Delight Clients With The Gift Of Branded Wireless Earbuds

Every year there are a handful of super cool new gadgets introduced to the promotional products marketplace that we get really excited about.  This year one of those new products are the new wireless earbuds that fit into both ears, allowing you to listen to music or make and receive calls.  Any executive would be thrilled to receive such a useful tech gift and you can be one to delight your clients with a set of their own.  Featured here are a few of the new wireless earbud sets available to customize with your logo.

add your logo on wireless earbuds for business gifts and promotions
ATOM™ Bluetooth Earbud Headset – As low as $22.71 in bulk

The ATOM is one of the smallest wireless earbuds in the world! Listen to music, make and receive phone calls with the built-in microphone! Looks similar to standard earbuds, but it’s a headset too. Full color Fireglaze graphics is the control button. The button will power ATOM on/off, play/pause, activate voice control and Siri. Music time: up to 3.5 hours, talk time 4 hours; standby time 40 hours; charge time 1 hour.

 
pair of atom wireless earbuds
ATOM Fusion Wireless Earbud Headset

While the single Atom Earbud was release in 2016, the new ATOM Fusion featuring a pair of these earbuds is new for 2017.  It has all the same great functionality of the single earbud but comes in a set of two.  While there is a thin wire connecting the two earbuds in this Atom Fusion set, there are some notable benefits to the wire.  First, it brings down the product cost a bit and second, the wire makes it easy to hang the earbuds around your neck when not in use. 

Any of these wireless Bluetooth earbuds would be ideal for use as business gifts, premiums, incentives and new employee welcome gifts.  It would also be a good idea to give these to any employees that drive during the course of their workday or work in large spaces such as warehouses.

Purchase with a Purpose: BRAND SPIRIT IS A CHAMPION FOR THE UNITED NATION FOUNDATION’S SHOT@LIFE. EVERY $100 WORTH OF SALES FROM ALL THESE ITEMS MEANS WE DONATE 1 VACCINE TO A CHILD IN NEED.

No time to shop? We’ll shop for you and find the perfect custom gift for your project. Find us on Facebook, Twitter, Instagram, & Pinterest or email us at info@brandspirit.com.

Densify Excites Techies with LED Sabers for AWS Reinvent 2017

Densify, a data cloud expert, joined the AWS Reinvent 2017 event last November and needed customized logo-branded LED sabers to be given as a fun booth giveaway; and we were there to supply these gifts just in nick of time. 

As a tech company, Densify was very smart to integrate the perfect pop culture element into their booth to keep visitors and guests engaged and curious to come over and learn about their product.  

Using the popular movie theme, the brand used red, green, and blue LED sabers as a prize. To make the booth experience memorable, participants were asked to scan a QR code that gave them instructions for a scavenger hunt. The cool LED sabers were the prize for successful hunts. 

Geeks and tech savvy event-goers were immediately drawn to the booth and the sabers were such a hit that they ran out by the second day. The brand was able to hit their targets of product awareness, community engagement, and lead generation just as they projected. 

Scavenger Hunt pit stop during AWS Reinvent. Photo from Instagram: @densify_cloud

 

 

Photo from Instagram: @densify_cloud

Densify’s awareness strategy is a great example of “experience marketing” done right. Their campaign was simple, fun, and stayed true to the nature of their product and target audience. 

Ready for your own success story using creative promotional gifts?  Contact us or Follow us on Facebook, Twitter, Instagram, & Pinterest.

 

Growing Your Brand Using 2018 Marketing Trends

2018 marketing trends - brandspirit.com

 

2017 has been a whirlwind for many brands and shifts from one trend or behavior to another has gained a momentum that’s much faster than last year’s. We’ve seen campaigns succeed and fail and we have seen artificial intelligence in so many spaces we can barely keep up.

All these disruptions and insight shifts should not serve as a point of frustration for 2018, but rather fertile grounds for brand lifts, innovation, and creativity for marketers. Next year is going to be a doozy but in a good and exciting sense.

2018 is going to be the year for emotionally strategic marketing. 

EXPERIENCES, NOT TRANSACTIONS

Next year, marketers need to really dig deep and hone in on truthful customer insights that will compel them to experience what a brand has to offer, which will eventually lead to a sale. The idea of “designing experiences” and “strategic storytelling” has been done over the past 5 years but it is now more crucial than ever to provide this consumer need to grow one’s brand. 

Application of trend:

In the real estate industry, one good strategy we’ve recommended is having potential home buyers experience the neighborhood through food. The Michelin Guide to Restaurants has been an effective tool to provide this journey for customers because they get an outlook of their lives once they move in to their desired house. It then becomes a personal experience that leaves memories to your consumer.

EVERYONE IS A CUSTOMER

And by everyone, we mean (1) Other businesses/B2B, (2) Target customers & their friends/B2C, and (3) Employees/B2E.

Application of trend:

B2B

Just as you would plan for consumers, brands need to be more forward-thinking about future shareholders and collaborators. This can be done by combining the same strategy of creative story telling channeled through technology and other traditional outlets such as face to face client servicing. Referencing trend#1, brands need to be experiences-based rather than product-based.

Trade shows and conventions are the usual grounds that allow B2B brands to connect. It also serves as the perfect opportunity to show off your brand’s creativity in showcasing new products and educating potential clients. One creative application of storytelling is using pop culture themes that can be spun into your own such as the use of Star Wars for technology brands to feature “the force” behind their products. Combining a walk-through experience with branded gifts like light sabers transports clients to your story and livens-up the traditional information transfer.

Other experienced-based strategies for B2B is through the use of virtual reality to feature new services and offers.

B2C

Customers want to be part of the brand and they want to be a brand voice for products that have their own advocacy. Encouraging, recognizing, and crediting consumers who contribute to your brand voice makes them feel included, thus, more loyal. Designing a customer program that is mutually beneficial for you and the customer goes a long way. For instance, beautifully crafted samples which customers can use for video reviews or unboxing is a hard-working instrument that grows your consumer base and increases awareness exponentially.

B2E

If there is anything we can learn from big and successful companies like Apple, Amazon, and Google, is that they work hard to create valuable experiences not only for customers but also for their employees. This is what it means to work from the inside out. It’s forming a team that also genuinely believes in your brand’s advocacies so they themselves become advocates. By tapping into your core values as a company and expressing it through regular employee training and incentive programs.

HAVE A PURPOSE

More specifically, empathy is what consumers and other businesses want to feel. The need to leave the world a better place is a genuine need for small and large businesses, in general. When collaborators and customers know that you are driven to do as such, then they will more than willingly be a voice for you.

Application of trend:

Brand Spirit has always been actively engaging with purposeful organizations in order to give back and also provide and avenue for its community to also give back. For instance, our “Purchase with a Purpose” project allows us to send 1 vaccine to a child in need for every $100 purchase. We see this as something bigger than us and we will be continuing this effort as the brand grows.

Surely, there will be more trends that will keep marketers on their toes. But as long as you remember to be aware of what people want to experience and feel, then your brand should be well on its way to a booming 2018.

Get More Brand Exposure with Custom Tumblers with Print Inserts

Like they say in real estate, “Location! Location! Location!”

Get your brand the exposure it needs with eye-catching, creative prints you can insert in promotional tumblers. These fabulous drinkware are the perfect spot for your logo to chill on top of your brand’s tagline and graphics.

We’ve put together some of the latest promotional tumblers that gives the opportunity for your brand to showcase its creativity and key messaging to a wide  audience.

All products are available for bulk order at brandspirit.com

THE EQUINOX – The Equinox Heat 16 oz. double walled acrylic tumbler features a spill resistant lid and 3 inset bubbles where you can place your brand’s custom design. When hot liquid is poured in, all three designs become visible. Pull to open the lid then push it closed for ease of use. This would be a good gift for gift shops as well as co-branding opportunities. It also makes a great corporate “thank you” gift.

SAVANNAH TUMBLER – Show your brand’s style and versatility with the 16 oz. Savannah clear plastic tumbler with insert options for customization. It’s a great way for your customers to travel thanks to the drink through lid that also functions as a carry handle. Simply pull up the ring for portability or push it down to keep it closed.  You can add a full insert or simply imprint your logo on the tumbler’s surface.

BUBBLE TUMBLER – If you want to brew up new business during the next campaign, look no further than this 16 oz. double-wall acrylic tumbler! This handy travel mug features 12 two-dimensional raised bubble decals in various sizes, as well as a screw-on, spill-resistant flip-top lid, making it perfect for on-the-go use. It is made of BPA-free material and is ideal for co-branding opportunities or for customers with multiple product lines. 

Time to get your brand seen. Contact us or follow us on FacebookTwitterInstagram, & Pinterest.